The ethos behind the business
Our vision, mission and values drive us to bring a human lens to our work with data
Our Vision
A more equitable Aotearoa
Our Mission
To deliver human-centred mahi that is useful, actionable, and meaningful. We bring an informed and progressive lens to our work to support the long-term success of our clients and uphold the mana of the collective
Who are we?
We’re a boutique multi-disciplinary consultancy that brings a progressive perspective to data
Our team have analysed nuanced datasets, informed the direction of many data-driven projects and built some of the largest algorithms in government.
We offer expertise across data science, research & insights and Māori data and can work across disciplines to customise outputs based on what has the highest potential for positive impact; but our work is never just about the numbers. It’s about the people the numbers represent.
Whether working with iwi, philanthropic organisations, or those in the private and public sectors, we are guided by our vision, mission and values and aspire to leave a lasting and positive impact on Aotearoa through the mahi we do.
Our Values
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We show respect for our work, colleagues, clients, partners and communities. We adopt truthfulness, humility and bravery to guide our mahi and build trusting relationships.
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To practice manaakitanga is to show care, kindness and reciprocity through our actions—for ourselves, clients, partners, community and all the data we work with.
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We care about balancing mahi with other aspects of life, such as whānau and having fun. We understand that wellbeing has a direct impact on our creativity, collaboration and overall positivity. We encourage people’s talents, skills, personalities, and aspirations, both as part of work and beyond.
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When guided by intergenerational considerations, sustainability is about addressing drivers of inequity in our society and being aware of and actively promoting environmental good. To us, sustainability is also about creating solutions that don’t require our ongoing support. In this way, we can increase the impact of our mahi and support our clients, partners, and communities to flourish.
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To be courageous is to explore new ways of thinking and doing. It is to expand our comfort zone, stand up for what we believe in and foster an environment where we can be courageous and demonstrate progressive leadership.
Guiding our business and our mahi
Proud to be B-Corp Certified
We’re part of a movement that's re-orienting our economic system around things other than profit.
